Yeasha Sobhan

About Yeasha Sobhan

Yeasha Sobhan is the chairman of Safwan Bashundhara Global and Bashundhara Paper Mills Ltd., one of the fastest-growing market sectors within the group’s portfolio. Yeasha has relentlessly expanded the division’s product offerings to include a broader range of paper, tissue, and hygiene products. As an executive team member of the largest business conglomerate in Bangladesh, Yeasha has become a well-recognized female industrial leader.

Her commitment to diversity and inclusion characterizes Yeasha’s leadership style. She has been a positive driving force within the group’s organization, consistently demonstrating resilience and empathy in her strategic business decisions. She is notable for navigating challenges with exceptional communication skills and emotional intelligence, demonstrating her authenticity as an industry change-maker.

During her career in managing and directing the group’s eco-sustainable paper-based solutions, Yeasha successfully guided the marketing and business operations of several key strategic business units (SBUs) to expand the Group’s customer base and increase revenue.

In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award, which celebrates women leaders with a strong vision and strategic thinking in business. Yeasha was recognized for her excellent marketing and management skills, which are crucial to the success of a consumer-facing industry.

Yeasha Sobhan demonstrates all the traits of an exceptional leader and has overcome many of the challenges that women executives face. Her strong ambition to succeed has likely been a catalyst for her success. However, more than that, Yeasha is a results-oriented leader who has achieved measurable outcomes that exceed corporate expectations. Her commanding presence is admirable and a testament to her confidence, inspiring the next generation of women in business.

As a successful female executive, Yeasha has been instrumental in adding value to the country’s economy by increasing its gross domestic product (GDP) and retaining the money within the country.

Through Yeasha Sobhan’s tireless efforts, her leadership ensures that the company meets production and resource goals while continuously improving operational efficiency.

In addition to her work at Safwan Bashundra Global, Yeasha Sobhan plays a key role in the success of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she guides the development of residential, commercial, and mixed-use properties, fostering innovation and sustainability. Under her direction, Toggi has become a key player in Bangladesh’s real estate market, offering luxurious, eco-friendly spaces.

With The Food Hall, Yeasha Sobhan has redefined dining experiences in Bangladesh, creating a premium restaurant chain that offers a range of gourmet dishes and exceptional culinary experiences. Her forward-thinking approach and attention to detail have been instrumental in elevating the Group’s presence in the restaurant, real estate, and paper industries, ensuring continued success and growth.